Getting Targeted traffic through SEO – a brief description

SEO is an integral part of the development of any website, as it is vital to the amount of qualified traffic that it gets. Upwards of 75% of all web sessions start with people typing words into search engines and looking for information. Having a website means nothing if you are not getting traffic, and not all traffic is useful traffic. You website must contain specific words and phrases for both people searching and the search engine algorithms that rank pages.

Organic Search Engine Optimization – what does it mean?

Organic SEO pertains to the process of raising a website's rankings without using paid Adwords. The position directly below paid links in Google is referred to as position #1, and that is where the vast majority of people click. Organic search rankings tend to have longer lasting effects and are also built up over time. While Adwords will immediately disappear when you stop paying for them, Organic rankings are essentially free. There is more strategy and research involved in Organic SEO, but it will pay off if you do it right.

Our SEO process

Making changes to your site's code

We start by making changes to the copy and HTML code within each page according to a set of best practices for content, user experience and site structure. Keyword research is done using specialized tools and then things like title tags and headings are optimized with those words. Backend protocol like XML sitemaps and robots.txt files are created and submitted to search engine webmaster websites.

Link Building

A good SEO strategy also pays attention to the links pointing to the website from outside sources and attempts to get many links pointing to the site from other relevant and trustworthy pages with authority. There are several online tools you can use to analyze competitor websites and determine where you can get relevant inbound links by emailing the webmasters of these sites.

Monitoring analytics data

Tracking needs to be closely monitored to maintain success on the goals that you have set out for your site. We can sift through your analytics data to find out what actionable steps can be taken to make your pages convert better and have a lower bounce rate.

Get Customized SEO Services

Organic rankings take time to influence and significant gains will take a while to happen (a few months is normal). We can work with your budget (starting at 250 per month) to come up with a custom strategy that encompasses content copywriting, link building and website tweaks to help your website get better rankings. Please contact us for more information.