Writing for the web – don't get to the point, start with the point!

Words are the most important part of any website, but do empty clichés like world-class, best-of-breed, cost-effective or results-focused sound familiar to you? Unfortunately the traditional approach to website copy taken by marketers in the last decade has been to inflate the words on a page to make the company sounds more impressive than it is. This approach will no longer work. If people read copy that doesn't immediately grab them, tell them what they want to know, and then show them what to do next – they say "This is marketing – it is not important to me" and then either keep skimming or leave your website. They don't wait for you to get to the good part.

Some ways that we can help you

Tailoring your content for modern audiences

People don't always read your content from top to bottom. What happens more often is they scan the pictures, read the headlines, then; if something catches their eye - they start reading. You have to hook them with interesting info that they are hunting for. We simplify complex language and jargon and put your content into words that customers understand.

Copywriting with SEO in mind

We make sure that the language that people use to find your website through search queries is represented in your content. There can be a difference between words selected for search landing pages and words that will guide them through the conversion process which we can explain to you. Read more about SEO Services here.

Style Considerations

It is important to be mindful of the message you want to deliver including what offers you are making, the tone of voice that comes through, and the reading level of the audience. We can help you choose a style that's appropriate for your company. You might want a style that is conversational (like this page), or it could be targeted to a highly technical crowd who can understand more complicated copy. A good writer will make complicated things easy to understand and eliminate waste.